Digital audio and radio AustraliaDigital audio and radio New Zealand
Attention beyond the screen.
Reach AustraliansNew Zealanders across streaming music, podcasts and digital radio, in the moments when nobody is looking at a screen.
Let's TalkThe market
AustraliaNew Zealand's digital audio market is growing.
$353m
Australian digital audio advertising expenditure in FY26 (AUD).
+6.6%
Year-on-year growth in digital audio advertising.
+10.1%
Growth in podcast advertising, which made up 40% of FY26 digital audio spend.
Source: IAB Australia / PwC, Internet Advertising Revenue Report FY26, 31 August 2026.
$4.0m
New Zealand digital audio advertising revenue in Q4 2025 (NZD).
+22%
Year-on-year growth in Q4 2025.
Quarterly reported revenue; all figures in NZ dollars. Source: IAB New Zealand, Q4 / CY 2025 Digital Advertising Revenue Report, 11 March 2026.
The audience
Australians are building audio into daily life.New Zealanders listen every day.
55%
of Australians aged 10+ consume podcasts monthly, including video podcasts (up from 52% in 2025).
1 in 3
Australians aged 25 to 54 stream radio weekly.
Source: Edison Research / Commercial Radio and Audio, Infinite Dial Australia 2026. National sample of 1,600, fieldwork April 2026.
44%
of New Zealanders aged 15+ use online music streaming each day.
19%
of New Zealanders aged 15+ listen to podcasts each day.
Daily reach, NZ residents aged 15+ (n=1,701), paid and free listening. Categories overlap and should not be added together. Source: NZ On Air / Verian, Where Are The Audiences? 2026.
Why audio
Audio reaches people beyond the screen.
On the move
Commuting, driving and walking. Your brand message lands without needing visual attention.
In the moment
Exercise, cooking, working and household routines all create listening occasions.
Alongside video
Reinforce campaign messaging with additional touchpoints and contexts.
Reach and effectiveness should always be validated against the specific campaign.
Where it plays
Three digital audio listening environments.
Streaming music
Broad audience opportunity and contextual moments. Ad-supported inventory and targeting vary by platform.
Podcasts
Spoken-word storytelling and content alignment. Programmatic availability depends on the publisher and the deal.
Streaming radio
Familiar Australian radio brands delivered digitally, with added addressability and measurement potential.Familiar New Zealand radio brands delivered online through rova, iHeartRadio and station streams.
Buying routes
Australian supply is becoming easier to access.Local publishers and digital buying routes.
Commercial Radio and Audio (CRA) has developed Audio ID, a unified programmatic buying solution that brings participating Australian streaming radio and podcast inventory together. Buying is executed through Google Display and Video 360 (DV360), so Audio ID is an access route within DV360 rather than a standalone platform.
14.7m
reported monthly addressable listeners across live commercial radio streaming and podcasts through CRA Audio ID.
A diverse publisher ecosystem
Music inventory via Spotify Ad Exchange (podcast availability is separate). Live streaming radio and podcast environments from SCA and ARN. Talk, news and selected podcast opportunities from Nine Audio, subject to access.
Source: CRA Audio ID, October 2025 audience estimate. Platform access is checked per buying seat.
New Zealand combines local streaming radio and podcasts with global music platforms. HTMG selects the buying route to suit the audience and the brief.
1m+
New Zealanders listen to iHeartRadio each month (digital radio, October 2025).
Local publishers
MediaWorks: local radio brands, podcasts and curated music streams through rova. NZME: local radio, playlists and podcasts through iHeartRadio, including ZM and Newstalk ZB.
Global platforms
Spotify Ad Exchange is available in New Zealand through supported buying platforms for ad-supported music listening.
Sources: NZME / Triton, October 2025; MediaWorks digital; Spotify Ad Exchange.
Publisher selection follows the audience and campaign objectives. Inventory, targeting and buying access are confirmed for every campaign, and podcast advertising rights can vary by show and seller. Publishers named here are illustrative, not formal partnerships.
Campaign control
Programmatic buying and campaign control.
Unified buying
Access eligible inventory across publishers through the buying platforms and deals available for the campaign.
Centralised management
Manage budgets, targeting, pacing and campaign settings from one buying environment.
Continuous optimisation
Shift investment towards the publishers, audiences and inventory delivering against your objectives.
Consolidated reporting
Bring publisher delivery and performance data into one consistent reporting framework, where integrations support it.
72%
of surveyed Australian audio buyers used programmatic in 2025.
Source: IAB Australia, Audio Advertising State of the Nation 2026, Wave 10.
14%
of New Zealanders consume audio exclusively online.
Source: IAB New Zealand, Digital Audio is Bigger Than Most Media Plans Reflect, 27 May 2026.
Targeting
Reach the right listeners.
Geography
National, state and eligible local market targeting.National, regional and eligible local market targeting.
Audience
Demographic and first-party segments where available.
Context
Content genre, publisher and listening environment.
Frequency
Manage exposure where identity and platform capabilities permit.
Not every targeting capability is available across every publisher or deal.
The media mix
Digital audio works best as part of the plan.
CTV and video
Build the visual story and establish distinctive brand assets. Read our CTV guide.
Digital audio
Extend message exposure into listening moments beyond the screen.
Display and search
Support response, re-engagement and demand capture.
Cross-channel incremental reach and frequency are measurement questions, not automatic guarantees.
Measurement
Delivery, audience and business impact.
Delivery
Spend, impressions, CPM, completion and frequency.
Audience
Reach, geographic distribution and deduplication where supported.
Effectiveness
Brand lift, search lift, site actions and controlled outcomes where feasible.
Methodology depends on partner integrations and campaign scale, and is agreed with you before launch.
Why HTMG
Digital audio without the complexity.
Independent planning
Inventory selection independent of any one publisher, guided by audience, campaign objectives and media quality.
Programmatic execution
Campaign activation and ongoing optimisation across eligible digital audio inventory, with buying routes confirmed for each brief.
Accountable measurement
Transparent delivery reporting and meaningful performance evaluation aligned to your objectives.
Your independent media partner across AustraliaNew Zealand. One agency across two countries.
Ready to be heard?
Talk to us about adding digital audio to your next campaign.
Let's TalkOr email [email protected]